Historically, retail digital platforms have utilized “Brand Pages” to allow brands to create a virtual storefront for their customers. Within these brand pages, brands typically will promote their hero items, key categories, promotional items, and more. Within the past year, Walmart has released their self-service...
Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We're diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on...
If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011,...
Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Recent announcements say that Luminate will completely replace the Decision Support System (DSS) in Retail Link as soon as Q2 (previously March 2024), so it’s important...
Selling on Amazon has been a tumultuous experience for sellers this year, particularly for those in the vitamins and supplements category. While the supplement industry heavily depends on Amazon as a platform, it's crucial to bear in mind that Amazon has strict quality assurance standards....
Previously, we have discussed the importance of managing Walmart.com inventory for store-shared items. We covered what kicks off the inventory ordering process, why to focus on staying in stock, and how to forecast dotcom inventory for Omni-Channel items. In today’s discussion, we will be going...
Nicolas Martinez, Vice President of Marketing, VENDO.Published in Forbes, January 9, 2023 | Article Link: ViewFirst there was the Brand Referral Bonus program Amazon launched in 2021, which gives brands an average of 10% of qualifying sales back as a referral fee when they drive a sale...
When looking to launch a new product onto the market, there are many reasons why you might turn to Walmart.com. Whether you are looking to eventually make the move to in-store, take advantage of the one of the largest online marketplaces, or are just looking...
Nicolas Martinez, Vice President of Marketing, VENDO.Published in Forbes, September 12, 2022 | Article Link: ViewIn the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal...
Robert Clemons is the Head of Supply Chain & Ecommerce at Wonderbelly, a company that aims to provide clean, sustainable and effective digestive health medicine, starting with common, everyday heartburn. They are also committed to using 100% plastic-free packaging for all Wonderbelly Products.Read his 5 Rules...