Category: Blog

Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.

Starting and growing an e-commerce business is an exciting journey, and choosing the right fulfillment partner can significantly impact your success. We’re diving into the benefits of utilizing Walmart Fulfillment Services (WFS) and how it can help scale your brand, allowing you to focus on expanding your business while WFS handles the intricate details of picking, packing, and shipping your products.

If you have been in the CPG space in recent years or are just somebody who regularly grocery shops, you have probably been introduced to Ibotta. Ibotta is a free cash back rewards platform available to consumers across the US. Since its launch in 2011, Ibotta has worked with countless brands and retailers to grant over 1.6 billion rewards to customers. It has become the leader in the cash back rewards space and is continuing to grow. In recent years, this leadership has earned Ibotta a partnership with number one retailer, Walmart.

While Luminate Basic is free for suppliers, Walmart charges a fee based on a percentage of sales for Luminate Charter. With that upgrade comes enhanced features including detailed category insights, customer trends, and modular data. Most importantly for dotcom, it provides a breakdown of online pickup and delivery data. This ultimately allows suppliers to calculate their true online penetration, which is something we haven’t been able to do prior.

The e-commerce world is constantly evolving, and Walmart, being a major player, has recently made significant updates to its content scoring system. By placing heightened emphasis on product type attribution, introducing new product types, and employing a data-driven model to assign attribute weights, Walmart is set to elevate the quality and relevance of product content, profoundly impacting customer decision-making processes. These pivotal changes mark Walmart’s unwavering commitment to enhancing the overall e-commerce experience, empowering both suppliers and customers alike.

Selling on Amazon has been a tumultuous experience for sellers this year, particularly for those in the vitamins and supplements category. While the supplement industry heavily depends on Amazon as a platform, it’s crucial to bear in mind that Amazon has strict quality assurance standards. The implementation of these new regulations has made the quality control process for supplements more stringent, applying to both existing and new products sold on Amazon.com. For those selling dietary supplements on Amazon who may be unsure about recent changes to approval policies, here is a summary of everything you need to know and how it could affect your brand.

Previously, we have discussed the importance of managing Walmart.com inventory for store–shared items. We covered what kicks off the inventory ordering process, why to focus on staying in stock, and how to forecast dotcom inventory for Omni-Channel items. In today’s discussion, we will be going into greater detail regarding the three primary channels you can sell inventory through for Walmart.com, and the intricacies within each channel.

First there was the Brand Referral Bonus program Amazon launched in 2021, which gives brands an average of 10% of qualifying sales back as a referral fee when they drive a sale from off-Amazon traffic. Then, most recently, we saw the launch of the currently invite-only Buy with Prime integration that enables brands to drive DTC traffic directly to Amazon checkout. With both official Amazon offerings, there has been a lot of discussion about why you would or wouldn’t want to drive DTC traffic to Amazon. In this article, I will dig into the various pros, cons and methods I’ve identified for each. For example, should you drive traffic to the Amazon product page with an attribution link, or should you just drive it straight to the Amazon checkout? Should you set up a Prime-like fulfillment experience for DTC or just lean on Amazon? How does customer data acquisition factor in? There is a lot of consideration that goes into this decision, so join me as I dig in so you can leave with a much clearer understanding of how to make the right choice for your business.

When looking to launch a new product onto the market, there are many reasons why you might turn to Walmart.com. Whether you are looking to eventually make the move to in-store, take advantage of the one of the largest online marketplaces, or are just looking to launch your item on multiple online retailers, Walmart.com is a great place to start and grow your brand’s/item’s presence! When looking to launch, there are a few things you can do that will maximize your success on Walmart.com.

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive traffic to maximize discoverability and conversion (i.e., SEO and on-Amazon advertising), as well as other unique tactics such as building out a themed brand store landing page, leveraging Amazon’s “Manage Your Customer Engagement” beta, working with influencers on Amazon Live, and event features through Amazon paid programs such as LaunchPad and SAS Core.