The e-commerce world is constantly evolving, and Walmart, being a major player, has recently made significant updates to its content scoring system. By placing heightened emphasis on product type attribution, introducing new product types, and employing a data-driven model to assign attribute weights, Walmart is...
Selling on Amazon has been a tumultuous experience for sellers this year, particularly for those in the vitamins and supplements category. While the supplement industry heavily depends on Amazon as a platform, it's crucial to bear in mind that Amazon has strict quality assurance standards....
Previously, we have discussed the importance of managing Walmart.com inventory for store-shared items. We covered what kicks off the inventory ordering process, why to focus on staying in stock, and how to forecast dotcom inventory for Omni-Channel items. In today’s discussion, we will be going...
Nicolas Martinez, Vice President of Marketing, VENDO. Published in Forbes, January 9, 2023 | Article Link: View First there was the Brand Referral Bonus program Amazon launched in 2021, which gives brands an average of 10% of qualifying sales back as a referral fee when they drive a sale...
When looking to launch a new product onto the market, there are many reasons why you might turn to Walmart.com. Whether you are looking to eventually make the move to in-store, take advantage of the one of the largest online marketplaces, or are just looking...
Nicolas Martinez, Vice President of Marketing, VENDO. Published in Forbes, September 12, 2022 | Article Link: View In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal...
Robert Clemons is the Head of Supply Chain & Ecommerce at Wonderbelly, a company that aims to provide clean, sustainable and effective digestive health medicine, starting with common, everyday heartburn. They are also committed to using 100% plastic-free packaging for all Wonderbelly Products. Read his 5 Rules...
Nicolas Martinez, Vice President of Marketing, VENDO. Published in Forbes, June 14, 2022 | Article Link: View In the Amazon world, people are always telling you what you can’t do. You can’t remarket to your Amazon customers, you can’t get your customers’ emails or phone numbers, you...
By Jacob May, Strategic Account Manager, VENDO Introduction It is no secret that Black Friday and Cyber Monday are two of the biggest sales events at Walmart. Shoppers are accustomed to seeing the best items at the lowest possible price to ensure that they have a great...
Jacob May, Strategic Walmart.com Account Manager, VENDO Introduction Over the past few years, we have seen an exponential increase in traffic across many e-commerce platforms. Among the leaders in growth is Walmart.com. Largely known for their Brick-and-Mortar presence, Walmart has made tremendous strides with their e-commerce platform...