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Driving Traffic to Amazon vs. Online Store

450%

More Orders on Amazon vs. Shopify

13

More Clicks on Amazon vs. Shopify

33

Higher Conversion Rate on Amazon vs. Shopify

113%

More Sales on Amazon vs. Shopify

CONTEXT

A prominent beverage brand wanted to see how many of their subscribers (many of which were direct customers from their online store) would purchase off of Amazon compared to their own online store.

TACTICS

The brand sent an email blast to its email subscribers promoting an $8/25% OFF New Year sale. In the email blast, the subscribers were given the option to shop — and purchase — off of either the brands direct-to-consumer online store, or their Amazon Brand Store.

The option to purchase on the online store was presented first in the email, while the option to purchase on Amazon was presented last.

RESULTS

• 194% Weekly Sales Growth

• 13% More Clicks on Amazon vs. Shopify

• 33% Higher Conversion Rate on Amazon vs. Shopify

• 113% More Sales on Amazon vs. Shopify

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