Case Study

Reel sees 433% sales growth via amazon lightning deal strategy

February 23, 2022

Metrics

#1

Top of Page 1 Ranking

2-3x

Lightning Deal Sales Lift

433%

Overall Sales Lift

CONTEXT

Our brand partner, Reel, was struggling to get to the top of Page 1 for their hero keyword and could not break into page 1 for the larger category keyword.

Spending more on advertising alone did not lead to increased ranking, so VENDO shifted to a combination of Lightning Deals and increased ad spend to try and lift product ranks.

TACTICS

VENDO ran a Lightning Deal every week for 6 weeks straight.

At first, Lighting Deals did not perform well due to low discount %, but VENDO found 40% discount to perform significantly better than a discount under 30%.

The goal was to place ads at top of page 1 for both niche terms, as well as broaden category terms to gain as many sessions as possible.

Conclusion

After 4 Lighting Deals, the brand was ranking at the top of page 1 for niche terms, and middle of page 1 for broad category terms, jumping from #50 in category to range of #24 - #33.

Sales experienced a 2-3x lift during each Lighting Deal, and due to the increase in ranking, there was also a large increase in sales in the days to follow the Lightning Deal as well.

During the 6-8 week time frame, the brand scaled revenue on this ASIN from $1.5K daily sales to over $8K daily sales.