Case Study

Review & Trial Program Contributes to 28% Increase in CVR

July 10, 2023

Metrics

Preexisting Products:

+41%

Daily Average Sales

+9%

Best Seller Ranking
(BSR)

+28%

CVR

New Products:

+3000%

Daily Average Sales

+93%

Best Seller Ranking
(BSR)

+8%

CVR

Context

A brand in the supplements category had some listings where the ratings were not optimized and therefore were not converting up to their potential. In addition, they had new products to launch with no ratings or reviews. To combat this, VENDO launched and managed a review & new customer acquisition initiative which helps brands reach quality consumers for valuable feedback, thereby generating authentic ratings and reviews, as well as new-to-brand customers, with the potential of being repeat purchasers.

Tactics

VENDO outlines a plan of action based on the current rating and review count criteria of the products.

A team of dedicated experts undergo extensive research aimed at ensuring a perfect fit between your brand and the reviewer. No groups are used and products are given without any requirement for reviews, making it TOS-compliant.

100% honest feedback (no 5-star guarantees) is requested providing transparent results and TOS-compliance.

Conclusion

Overall, we accelerated review velocity, helped build awareness of the product, boosted the sales of slow and cold start ASINs, and helped customers make informed decisions about new products, all while leading to increased conversion rates, sales, and best seller rankings (BSR).

In specific, we saw 85%+ review stickiness, an average rating of 4.93, and some with images & videos. In addition, the average daily sales increased 13% to 183% on existing products that needed rating optimization to stand out among its category with an uplift on conversion rate growth between 7%-56%.

For new product launches, we saw over a 90%+ increase in Best-Seller Ranking (BSR), which attributed to a 3000%+ increase in average daily sales over a period of 90 days (about 3 months) from the date it launched.

Product Breakdown:

Product 1: 4.1 to 4.5, CVR +13.41% (star shading changed from 4 to 4.5)

Product 2: 3.9 to 4.0, CVR +28.15%

Product 3: 4.2 to 4.3, CVR +41.04% (star shading changed from 4 to 4.5)

Product 4: 4.3 to 4.5, CVR +6.64%

Product 5: 4.2 to 4.3, CVR +56.33% (star shading changed from 4 to 4.5)

Product 6: 3.8 to 4.1, CVR + 24.18%

Total: CVR +28.29%