29 Jan SUBSCRIBE & SAVE COUPONS BOOST GROWTH RATE 243%
+14%
SALES
+6.63%
SUBSCRIBERS
CONTEXT
A brand in the supplement category wanted to increase their repeat customer rate and drive more recurring orders. VENDO proposed implementing Subscribe & Save (SnS) Coupons.
Tactics
- Subscribe & Save Coupons allow you to offer additional discounts to customers on products that are enrolled in Subscribe & Save. The coupon discount is applicable on the first delivery only, then the customer gets the regular SnS discount for all recurring orders.
- We implemented a 20% off one-time use SnS Coupon on 13 eligible products for 3 months
Conclusion
Without the coupons, subscription customer growth in the previous 3 months averaged 0.63%. In the 3 months after implementing the SnS coupons, subscription customers increased by an average of 2.16% month-over-month, representing a 243% change in subscription growth rate. Overall, subscriptions had a total 3-month increase of 6.63%.
SnS sales increased by an average of 4.5% month-over-month, for a 14% increase over the 3 months. This is an 88% increase compared to the previous 3-month period with no coupons.
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