21 Oct Walmart Content Quality Scores Boosted 20%
20% Increase in Content Quality Scores
Best-in-class Product Display Pages
95%
Average Content Quality
Score Across Catalog
CONTEXT
VENDO needed to increase Content Quality Scores for a leading Walmart Perfume Brand to meet the Walmart requirement of 95%. Stores & Dotcom items had to be adjusted to meet these requirements, with a focus on store-shared items.
Tactics
- Updated Product Titles to be SEO relevant including necessary attributes that were previously missing
- Reformatted and wrote new copy for the Site Description, Shelf Description, & Key Features to adhere to Walmart’s best-in-class copy format standards
- Uploaded new product imagery inclusive of an updated hero image, product angles, lifestyle imagery, and infographics
- Applied missing data attributes to each item to boost organic visibility in search pages and browse shelves while utilizing the category Style Guide to adhere to policy standards
- Reviews syndicated via a respective Walmart connected reviews platform
results
- 95% average Content Quality Score Across Entire Assortment (+20% increase)
- Best-in-class Product Display Pages
- Walmart Merchant Team Satisfaction
- Manual Pining on Relevant Keywords via Walmart Site-Merchandising Team
- Store-shared Items Meeting Shelf Placement Content Score Requirements
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