Case Study

Walmart Content Quality Scores Boosted 20%

October 21, 2021

Metrics

20%

Increase in Content Quality Scores

95%

Average Content Quality
Score Across Catalog

Product Page

Best-in-class Product Display Pages

Context

VENDO needed to increase Content Quality Scores for a leading Walmart Perfume Brand to meet the Walmart requirement of 95%. Stores & Dotcom items had to be adjusted to meet these requirements, with a focus on store-shared items.

Tactics

Updated Product Titles to be SEO relevant including necessary attributes that were previously missing

Reformatted and wrote new copy for the Site Description, Shelf Description, & Key Features to adhere to Walmart’s best-in-class copy format standards

Uploaded new product imagery inclusive of an updated hero image, product angles, lifestyle imagery, and infographics

Applied missing data attributes to each item to boost organic visibility in search pages and browse shelves while utilizing the category Style Guide to adhere to policy standards

Reviews syndicated via a respective Walmart connected reviews platform

results

95% average Content Quality Score Across Entire Assortment (+20% increase)

Best-in-class Product Display Pages

Walmart Merchant Team Satisfaction

Manual Pining on Relevant Keywords via Walmart Site-Merchandising Team

Store-shared Items Meeting Shelf Placement Content Score Requirements