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Walmart Content Quality Scores Boosted 20%

20% Increase in Content Quality Scores

Best-in-class Product Display Pages


Average Content Quality
Score Across Catalog


VENDO needed to increase Content Quality Scores for a leading Walmart Perfume Brand to meet the Walmart requirement of 95%. Stores & Dotcom items had to be adjusted to meet these requirements, with a focus on store-shared items. 


  • Updated Product Titles to be SEO relevant including necessary attributes that were previously missing
  • Reformatted and wrote new copy for the Site Description, Shelf Description, & Key Features to adhere to Walmart’s best-in-class copy format standards
  • Uploaded new product imagery inclusive of an updated hero image, product angles, lifestyle imagery, and infographics
  • Applied missing data attributes to each item to boost organic visibility in search pages and browse shelves while utilizing the category Style Guide to adhere to policy standards
  • Reviews syndicated via a respective Walmart connected reviews platform


  • 95% average Content Quality Score Across Entire Assortment (+20% increase)
  • Best-in-class Product Display Pages
  • Walmart Merchant Team Satisfaction
  • Manual Pining on Relevant Keywords via Walmart Site-Merchandising Team
  • Store-shared Items Meeting Shelf Placement Content Score Requirements
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