Why You Should Focus On Selling Internationally?

By Vinny Alvarez, Vendo Strategic Account Analyst

Did you know that Amazon offers state-of-the-art logistics and powerful tools to help you comply with tax and product regulations, and create effective listings in more than 30 product categories?

At Vendo, we strive to work closely with our Brand Partners to grow their business on Amazon and reach as many consumers as possible.  One way of expanding immediate growth is to expand with Amazon internationally!  Below we’ll dive into the top 5 advantages to selling internationally today and how we at Vendo can help your business Sell More!™

Advantage #1 – Accelerate your international sales using the power of Amazon’s global brand!  Customers trust that they can always buy with confidence on Amazon.  Amazon has now invested and expanded in 180+ countries with loyal Amazon customers, 175+ fulfilment centers, 14 marketplaces and 30+ product categories.

Advantage #2 – By deciding where and what to sell will help you understand the opportunity and how Amazon can help you reach an internationally consumer base.  For example, many brands use seasonality as a strategy and help reduce low sales periods by taking advantage of peak seasons in other countries!  Don’t forget Amazon has an ever-growing customer base and state-of-the-art international logistics capabilities. Leverage Amazon’s global scale to sell to hundreds of millions of new customers.

Advantage #3 – The expansion of seller tools now makes the process much easier! Amazon tools make listing your products across marketplaces fast and easy to manage.  FBA is also supported internationally. Use Amazon’s different fulfillment services to take care of shipping and fulfilling international orders.

Advantage #4 – Advertising internationally has now become even easier to do. Advertising on Amazon is an easy way for you to promote your listings. Ads appear prominently where customers will see them, such as on the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, then your ad gets displayed to shoppers. These targeted ads can help you increase sales by showcasing your products to a wider audience.

Advantage #5 – Protect your brand internationally on Amazon. Through Brand Registry, Amazon has created a global team of investigators that are available 24 hours a day, 7 days a week to respond to and take action on notices of potential infringement. Amazon treats these notices with urgency and investigates and takes action on more than 95% of all notices of potential infringement received from brands in Brand Registry within 24 hours.

Amazon continues to grow their focus to help drive individuals and businesses to increase sales and reach new customers and Vendo will always be at the forefront of all international efforts. When you register to sell in one of these Amazon marketplaces, you gain immediate access to customers who know and trust the Amazon buying experience. Expanding your sales to one or more Amazon marketplaces means you can benefit from the Amazon brand without the upfront costs of building your business online. Let’s partner and Sell More!™