04 Dec ads via vendo/pacvue partnership leads to 888% increase in sales
888%
Sales Growth in 5 Weeks
60%
Lift in total Ad Sales
#1
Brand in paid Share-Of-Voice
CONTEXT
A brand within the toy category on Walmart.com began running ads with Vendo via the Pacvue advertising platform. Vendo has a partnership with Pacvue that allows us to gain more granular insights into our advertising campaigns than what is offered on Walmart’s self-service platform. We launched a new ad campaign layout on 8/17 (Walmart Week 29). This case study is looking at Walmart Weeks 29-33. Due to COVID-19, the brand experienced inventory issues periodically throughout the campaigns, but we were still able to see positive growth year-over-year.
TACTICS
- The brand allowed Vendo to control their advertising campaigns via Vendo’s partnership with Pacvue
- Targeted branded and nonbranded keywords, from a high-category level to an item-specific level
- Created campaigns for each product type based on keyword research
- Partnered with the brand to ensure the items being advertised were in-stock
- Targeted specific keywords to increase the brand’s overall share of shelf on Walmart.com
- Created campaigns for each product type based on keyword research
- Optimized content of each of the items being advertised before advertising began
RESULTS
- Resulted in an over 888% increase in sales across the 5 weeks examined, based on the 10 items advertised of the full assortment
- Became the top brand in Paid SOV ( the ratio of each brand’s SP + BA ad spaces to all available total ad spaces )
- Running advertisements contributed to a 60% lift in total sales with only 5% spend
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