In this weekβs episode of the podcast, VENDOβs Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discuss some of the exciting new β¨ ideas that were presented at Expo West 2022 with respect to eCommerce and online selling. π
Category: Podcast
At VENDO, we understand the intrinsic value that thought sharing offers our clients. Consistent communication is integral in how we analyze trends and help our brands grow their businesses on both Amazon and Walmart Marketplace.
Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms π©βπ». With multiple brands sheβs worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye ππ.
Walmart Marketplace is rivaling Amazon as the second most popular online marketplace π. Much like Amazon, this top tier platform allows you to control your inventory, content, and orders more independently, AND you’ll gain access to millions of buyers shopping on Walmart.com already ππ.
This week weβre taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. π₯ By tapping into the potential of deals, discounts, internal promo, and external promo, youβll strike a GOLD MINE of increased sales, traffic, and ranking. π°π
From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle π of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry.
Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket in 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. π³π
The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. π§ Whether you want to increase your sales volume, visibility, or ranking, you have 4οΈβ£ surefire ways to ramp up the desirability of your products at your disposal. π
Keep your friends close but your merchants closer π«. Youβll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. π
Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. π