CONGRATULATIONS! š š š You just survived one of the most jam-packed weekends of the sales year. BUT WAIT! The grind doesnāt stop after Black Friday or Cyber Monday.
First, thereās Thanksgivingā¦ then the notorious Black Friday, and thenā¦ the oh-so-tempting Cyber Monday! š¤Æš¦ FIVE DAYS (aka āTurkey 5ā) of holiday shopping that your brand can bank on for major sales.
Amazon is allowing access to EYE-OPENING data that can give owners better insight as to the brandās reach, consumer behavior, and discovery. šš These are all aspects of your brand that should be watched carefully and can be used to develop new strategies and campaigns. ššā
Facebook ads are one of the most powerful external traffic sources for Amazon sellers. š¤³š±A successful Facebook Ads campaign will benefit you by way of increased sales velocity, which leads to a higher BSR, better rankings and more profit.
Amazonās new communication guidelines for buyer-seller messages into full effect on November 6th! ā° Get ready for these changes with an overview on seller requirements for indirect and direct communication with customers.
Google is still the TOP place shoppers go when searching online for product information before making a purchase.
š² 63.2% of online searches in the US took place on Google, and 93% of mobile searches in the US used Google!
Business owners should get into the habit of ābuttoning-up,ā š which means getting filled in on all platform updates and revising your strategies accordingly. And you can expect PLENTY of updates with Walmart.com and their latest efforts to enhance the merchant experience.
A lot of you might be thinkingāMORE software?! š āļø Why do I need more than whatās already provided to me as a Walmart.com seller?! Well, what if we told you Pacvue allows you for better, more EFFICIENT advertising than the platform itself?
From product placements across Amazon pages thatās a cut above the rest š, to Brand Gating/Protection, to Amazon funded DSP ad campaigns, LaunchPad is JAM-PACKED with exclusive benefits you donāt want to miss.
When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that arenāt backed by ad dollars is still low.
But with these 8 tips, watch your insights SOAR on Facebook, Instagram, and Twitter. Find your audience and establish an attention-grabbing presence on social media.
