Videos

We have a special episode on the podcast this week! With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC Brands are having difficulties competing for consumers. Join us as we speak with Helium 10 brand evangelist, Carrie Miller, as well as the Founder and CEO of Cahoot, Manish Chowdhary, as we discuss the pros, cons and methods of driving DTC traffic to Amazon.

💥 We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ever Sell + Scale Summit, which covered Walmart as well.

On this week’s episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products.

This week’s a special one folks 🦄! We had an Allstar VENDO lineup sit down to tackle some important Walmart.com strategies 🤼‍♀️ to help your brand succeed 💵 💸 , as well as generate more overall brand exposure on the platform. 🌟🚀🌟

With another successful Prime Day having come and gone ‍✅ 💸 we sat down with Michael White, the Chief Strategy Officer at SmartScout, to unpack 📦 some of our observations 🕵 about this year’s 48-hour frenzy 🤸. ️

We’d like to welcome our very special 🙌 guest Jeremy Bell to the podcast this week 👏 👏, as he sat down with VENDO’s fearless leader and Chief Executive Officer, Darren Saul 😎, to discuss Elevate Brands’ thriving business model and the future of the aggregator industry 🛸 📈.

With the recent introduction of Second Price Auctions to Walmart’s eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space.

A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of growth 📈, our focus at VENDO is to carefully develop strategies that help our customers drive continued traffic and offer differentiated products in a meaningful way.

On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of Lenny and Larry’s 🍪, a brand that has gained substantial traction 🏎 in the consumer-packaged goods market with the sales of their delicious Keto confections, and has been a pioneer in the industry since first launching their protein cookie in 1993.

Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due diligence and knowing where to focus your energy will ensure you maximize your potential for a smooth entrance to your chosen channel(s).